When a writer promotes herself, how should she target her promotional arrows? Does my promotion aim in the heart of specific readers, so those readers will fall in love with me as a writer? Or the aim is to make them interested in one selected title?
I’ve been putting my short stories on wattpad, one at a time, and letting people in my social media circles know. One of the sites where I posted this info was a readers’ group of my publisher. I published two novels with them and I thought that any promotion of their writer, even for an unconnected title, will be considered a promotion of that writer’s every title, including the novels published with them. My publisher disagreed. She asked me to refrain from posting the info about my wattpad stories on that group. Of course, I won’t do it anymore. But it started me thinking. Isn’t any promotion of my fiction a good thing? I’m promoting my name – my brand. It could lead to my novel sales too, right? At least in theory. Or am I wrong? If I market one of my stories, doesn’t it mean I’m silently promoting all the others?
A post for the Insecure Writer’s Support Group